Lynn S. Paine

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Reprint: R1407G 
More and more companies recognize the importance of corporate responsibility to their long-term success&#8212;and yet the matter gets short shrift in most boardrooms, consistently ranking at the bottom of some two dozen possible priorities. Many years ago labor conditions in Asian contract factories prompted Nike board member Jill Ker Conway to lobby for a board-level corporate responsibility committee, which the company created in 2001. In the years since, the committee has steadily broadened its purview, now advising on a broad range of issues including innovation and acquisitions in addition to labor practices and resource sustainability. 
A close examination of Nike&#8217;s experience has led HBS professor Lynn S. Paine to conclude that a dedicated board-level committee of this sort could be a valuable addition to many if not most companies in at least five ways: as a source of knowledge and expertise, as a sounding board and constructive critic, as a driver of accountability, as a stimulus for innovation, and as a resource for the full board. 
In an accompanying interview with Paine, Conway discusses the committee&#8217;s creation and provides an insider&#8217;s perspective on what has made it so effective.

Sustainability in the Boardroom

Reimpresión: R1407G Cada vez más empresas reconocen la importancia de la responsabilidad corporativa para su éxito a largo plazo y, sin embargo, la cuestión se trata de forma superficial en la mayoría de las salas de juntas, ocupando sistemáticamente los últimos puestos de una lista de unas veinticuatro posibles prioridades. Hace muchos años, las condiciones laborales en las fábricas subcontratadas asiáticas promovieron que Jill Ker Conway, miembro de la junta directiva de Nike, presionara para que se creara un comité de responsabilidad corporativa a nivel directivo, que la empresa creó en 2001. Desde entonces, el comité ha ampliado constantemente su ámbito de actuación y ahora asesora sobre una amplia gama de cuestiones, entre las que se incluyen la innovación y las adquisiciones, además de las prácticas laborales y la sostenibilidad de los recursos.Tras examinar detenidamente la experiencia de Nike, la profesora Lynn S. Paine, de la HBS, ha llegado a la conclusión de que un comité específico de este tipo a nivel directivo podría ser una valiosa incorporación para muchas, si no para la mayoría, de las empresas, al menos en cinco aspectos: como fuente de conocimientos y experiencia, como caja de resonancia y crítica constructiva, como impulsor de la responsabilidad, como estímulo para la innovación y como recurso para el consejo en su conjunto. En una entrevista adjunta con Paine, Conway analiza la creación del comité y ofrece una perspectiva privilegiada sobre lo que lo ha hecho tan eficaz.

La sostenibilidad en la sala de juntas

Reprint: R1407G More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms, consistently ranking at the bottom of some two dozen possible priorities. Many years ago labor conditions in Asian contract factories prompted Nike board member Jill Ker Conway to lobby for a board-level corporate responsibility committee, which the company created in 2001. In the years since, the committee has steadily broadened its purview, now advising on a broad range of issues including innovation and acquisitions in addition to labor practices and resource sustainability. A close examination of Nike’s experience has led HBS professor Lynn S. Paine to conclude that a dedicated board-level committee of this sort could be a valuable addition to many if not most companies in at least five ways: as a source of knowledge and expertise, as a sounding board and constructive critic, as a driver of accountability, as a stimulus for innovation, and as a resource for the full board. In an accompanying interview with Paine, Conway discusses the committee’s creation and provides an insider’s perspective on what has made it so effective.

La sostenibilidad en la sala de juntas

Resumen.

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