SKIP TO CONTENT
Harvard Business Review Logo

How to Create Value Systematically with Gen AI

December 6, 2024, Updated June 3, 2025
Olena Koliesnik/Getty Images

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself are expanding quickly, most enterprises’ ability to realize this value has improved little, if at all.

Partner Center