Zeynep Ton

La historia está plagada de ejemplos de empresas de gran éxito que perdieron su equilibrio después de que sus fundadores o los primeros líderes que las hicieron grandes se marcharan o murieran. Entre ellas se encuentran Ford Motor Company, Walt Disney Company, Apple tras la marcha de Steve Jobs en 1985, Hewlett-Packard y <a href="/2024/06/how-starbucks-devalued-its-own-brand">Starbucks</a>.

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Many companies falter after a great early leader departs. An outstanding exception is Costco. Since Jim Sinegal retired as Costco&#8217;s CEO, in January 2012, the membership warehouse retailer has continued to thrive even as many other retailers have struggled or died. Its success is a testament to the Code of Ethics and five deeply held convictions that Sinegal embedded in the company&#8217;s DNA. They emphasize that taking care of customers and employees and treating suppliers with respect will lead to extraordinary customer and employee loyalty and shareholder value. How Sinegal ingrained his approach to business into Costco&#8217;s culture and operating model hold lessons for leaders of companies of all sizes.

Costco’s Jim Sinegal on Building a Company That Will Endure

Muchas empresas se tambalean tras la marcha de un gran líder inicial. Una destacada excepción es Costco. Desde que Jim Sinegal se retiró como CEO de Costco, en enero de 2012, el minorista de almacenes de membresía ha seguido prosperando incluso cuando muchos otros minoristas han luchado o han muerto. Su éxito es un testimonio del Código Ético y de las cinco convicciones profundamente arraigadas que Sinegal incrustó en el ADN de la empresa. Hacen hincapié en que cuidar a los clientes y a los empleados y tratar a los proveedores con respeto conducirá a una fidelidad extraordinaria de clientes y empleados y a un valor para los accionistas. La forma en que Sinegal arraigó su enfoque empresarial en la cultura y el modelo operativo de Costco encierra lecciones para los líderes de empresas de todos los tamaños.

Jim Sinegal, de Costco, sobre la construcci&oacute;n de una empresa que perdurar&aacute;

Many companies falter after a great early leader departs. An outstanding exception is Costco. Since Jim Sinegal retired as Costco’s CEO, in January 2012, the membership warehouse retailer has continued to thrive even as many other retailers have struggled or died. Its success is a testament to the Code of Ethics and five deeply held convictions that Sinegal embedded in the company’s DNA. They emphasize that taking care of customers and employees and treating suppliers with respect will lead to extraordinary customer and employee loyalty and shareholder value. How Sinegal ingrained his approach to business into Costco’s culture and operating model hold lessons for leaders of companies of all sizes.

Jim Sinegal, de Costco, sobre la construcción de una empresa que perdurará

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