Business plans

Following the retirement of the company's long-time owners, Pete Kupinski became the president of Optimax, an innovative precision optics manufacturer...

This case explores how BuilderX, a representative B2B tech firm, grew from 0 to 1 in the field of smart, remote-controlled solutions for construction...

Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment...

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international...

How can a service industry startup in a traditional segment gain a foothold in the market? How do we run standardized operations in an industry where...

In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide...

This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing...

In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price's...

In September 2022, Price and his team evaluated the past year's strategies to increase Method App adoption and discussed new initiatives to consider.

This case illustrated the business ecosystem of WeChat from two perspectives. From an external perspective, the WeChat ecosystem was part of Tencent's...

Vicky Smith is the founder and CEO of Earth Changers, a platform that curates trips and connects travelers with real experiences worldwide to offer an...

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix....

Handout for Exercise UV8571

Handout for Exercise UV8571

Handout for Exercise UV8571

This exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students...

Handout for Exercise UV8571

Handout for Exercise UV8571

This case focuses on a potential student entrepreneurship opportunity based on the social media presence of three Division I soccer teammates. The case...

This case is about evaluation of an entrepreneurial idea in a setting that is relatable to the students, a university. Michael Brosko, Director of Capital...