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A Smarter Strategy for Using Robots

Nunarra Studio

Summary.   

In 1982, General Motors announced it was building a “factory of the future.” The Saginaw, Michigan, facility would automate production, revitalizing GM’s business at a time of intense competition from Japanese automakers Toyota and Nissan. GM had posted a loss of $763 million two years earlier—only the second losing year in its 72-year history. When CEO Roger Smith returned from visiting a Toyota factory, he resolved that GM must automate to compete.

Read more on Operations strategy or related topics Automation and AI and machine learning
A version of this article appeared in the March–April 2023 issue of Harvard Business Review.

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