
Nunarra Studio
Summary.
In 1982, General Motors announced it was building a “factory of the future.” The Saginaw, Michigan, facility would automate production, revitalizing GM’s business at a time of intense competition from Japanese automakers Toyota and Nissan. GM had posted a loss of $763 million two years earlier—only the second losing year in its 72-year history. When CEO Roger Smith returned from visiting a Toyota factory, he resolved that GM must automate to compete.