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Turning Real-Time Satellite Data into a Competitive Advantage
AI and machine learning Digital ArticleAs access to space-based intelligence grows, the window for early advantage is narrowing. Three capabilities offer immediate, scalable returns. -
How to Structure Customer Service Calls to Boost Satisfaction and Sales
Customer service Digital ArticleResearchers found that service agents yield better results when they use warm language to start and end conversations, focusing on problem-solving in the middle. -
What Space Exploration and Health Care Can Teach You About Navigating Uncertainty
Business communication Digital ArticleTried and tested strategies from professionals accustomed to crisis. -
How Smaller Manufacturers Can Upgrade Their Tech
Operations and supply chain management Digital ArticleSix ways to get started. -
The New Era of Industrial Policy Is Here
Government Magazine ArticleAre you prepared? -
Blue Oceans in Outer Space
Emerging markets Magazine ArticleTaking stock of the economic opportunities to be found beyond our planet -
A Platform Approach to Space Exploration
Project management Digital ArticlePrivate companies like SpaceX treat rocket systems as platforms rather than bespoke one-off projects. -
Your Company Needs a Space Strategy. Now.
Analytics and data science Magazine ArticleRapidly falling launch costs and fleets of new satellites are opening up big opportunities for business. -
How One Airline Is Using AR to Improve Operations
AI and machine learning Digital ArticleLessons in enterprise AR’s potential from China Southern Airlines. -
Delta CEO Ed Bastian on Leading an Airline Through Two Years of Pandemic Disruptions
Business and society Digital ArticleThe airline had to adapt to a seemingly endless series of dire, pandemic-related challenges. -
Where Does the Airline Industry Go from Here?
Economic cycles and trends Digital ArticleEighteen months into the pandemic, a panel of experts discuss what’s changed, whether the bailouts were misspent, and if business travel is ever coming back. -
How Airlines Can Cut Costs — Without Annoying Customers
Customer service Digital ArticleFrequent flyer miles can incentivize passengers not to use some high-cost services. -
What Corporate Boards Can Learn from Boeing’s Mistakes
Boards Digital ArticleFive lessons from the 737 MAX shareholder lawsuit. -
How Loyalty Programs Are Saving Airlines
Customer experience Digital ArticleThe pandemic has cast a spotlight on a historically undervalued asset. -
The Commercial Space Age Is Here
Business and society Digital ArticlePrivate space travel is just the beginning. -
Managing High-Stakes Situations: 5 Lessons from the Pentagon
Crisis communication Digital ArticleAsh Carter on why it takes a strong communication plan and a transparent culture. -
Research: Why Struggling Airlines Spend More on Safety
Decision making and problem solving Digital ArticleA study explored the link between safety and profitability. -
How Boeing Should Have Responded to the 737 Max Safety Crisis
Crisis management Digital ArticleThe company missed a crucial leadership task. -
The Legacy of Herb Kelleher, Cofounder of Southwest Airlines
Leadership Digital ArticleHe showed that companies can create economic value based on human values. -
The Reinvention of NASA
Business models Digital ArticleIt learned to embrace open innovation, agility, and collaboration.
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Fly, Fix, Fly at True Anomaly (B)
Business failures Case Study5.00View Details A case about how True Anomaly, a tough tech space startup, learned from the failure of its first mission. -
Optimax: Ownership, Management, and Culture in Precision Optics Manufacturing
Business ethics Case Study11.95View Details Following the retirement of the company's long-time owners, Pete Kupinski became the president of Optimax, an innovative precision optics manufacturer... -
Bombardier: The Rise of the Phoenix
Crisis management Case Study11.95View Details In 2025, Montréal-based Bombardier was at a crossroads. After creating industry-transforming products, first in the recreational products industry and... -
Avodah Global: Balancing Social and Financial Goals
Environmental sustainability Case Study11.95View Details Avodah Global (Avodah) was a social enterprise headquartered in Brisbane, Australia, with manufacturing operations in Cambodia. Co-founders Liz Henderson... -
Airbus and the Hydrogen Horizon (A): Innovation and Sustainability in Aviation - The Genesis of Change
Environmental sustainability Case Study11.95View Details In 2022, the aviation industry committed to achieving net-zero carbon emissions by 2050. A year earlier, Airbus had announced it was developing the world's... -
Airbus and the Hydrogen Horizon (B): On the Road to Decarbonisation
Environmental sustainability Case Study5.00View Details In 2022, the aviation industry committed to achieving net-zero carbon emissions by 2050. A year earlier, Airbus had announced it was developing the world's... -
Elon Musk, 2025: The Master of Big Bets?
Business management Case Study11.95View Details This case explores Elon Musk's influence across business and politics in 2025, as he navigates the challenges of simultaneously leading multiple companies,... -
Pacific Skies Airlines: Revenue Management
Revenue management Case Study11.95View Details This case introduces the quantitative concepts of airline revenue management (ARM) on a single-leg itinerary. The case introduces the trade-offs involved... -
Fiscal Policy's (In)direct Effects: Lobbying Priorities at Northrop Grumman
Lobbying Case Study11.95View Details In the lead-up to the 2024 US elections, Northrop Grumman CEO Keri Waller convenes her executive team to reassess the company's lobbying priorities amid... -
From oneworld to a New World? LATAM's High-Stakes Alliance Dilemma
Competitive strategy Case Study11.95View Details As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed... -
RTX's Lifetime Income Strategy: Shaping the Future of Retirement
Business and society Case Study11.95View Details Set in 2024, this case explores the Lifetime Income Strategy (LIS), a novel retirement product launched by aerospace and defense company RTX in 2012.... -
Garuda: Restructuring Yet Again?
Competitive strategy Case Study11.95View Details Garuda Indonesia, the national flag carrier, finds itself at a critical juncture in 2022. Despite past restructuring efforts, the airline continues to... -
Space to Grow: Unlocking the Final Economic Frontier
Business and society Book32.00View Details Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and... -
Fly, Fix, Fly at True Anomaly
Business failures Case Study11.95View Details How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major... -
Airport Blues: Passengers Grounded by Microsoft-CrowdStrike Outage
Crisis communication Case Study11.95View Details On July 19, 2024, CrowdStrike, one of the largest players in the global endpoint detection and response software market, pushed a single configuration... -
HeliService International: Flying ahead
Entrepreneurial exit strategy Case Study11.95View Details The case follows Oliver Freiland, a former Roland Berger consultant with a successful corporate career, in his quest for the right acquisition target.... -
Edizione
Change management Case Study11.95View Details This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest... -
Managing Change: Merger of Vistara and Air India
Leadership Case Study11.95View Details Ravi Sharma and Neha Nair, two pilots of Vistara Airlines, discuss their perceptions of the change process as Vistara and Air India are to be merged.... -
Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?
Operations and supply chain management Case Study11.95View Details Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss... -
Zipline: Expanding the World's Largest Autonomous Drone Delivery Network
Business models Case Study11.95View Details Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones...