Competitive strategy

How a New Zealand start-up now based in the United States became one of the world’s most prolific space launch and services companies.

An analysis of 800 public companies finds that companies are struggling to turn productivity gains into profit.

The technology can dramatically reduce the “translation” costs that keep teams, tools, and data from working together.

To understand what makes the difference, Egon Zehnder surveyed more than 500 senior revenue-driving leaders around the world.

How to capture and operationalize the workflows that make your organization unique.

Treating accessibility as an innovation catalyst—not a market niche—can unlock surprising social and commercial value.

To serve your customers, you need to understand where they’re trying to go.

How industry leaders like BMW, Unilever, and Waymo are embracing real-time visibility, digital twins, and agentic AI.

Giti Tire used a four-step framework to cut emissions while growing profit.

Technology and clearer regulation are finally making it possible for companies to earn a share of every resale.

One business’s misdeeds and mistakes can tarnish companies across industries, geographies, products, or supply chain relationships.

Harvard Business School’s Andy Wu discusses the industry’s unique challenges, competitive forces, and potential outcomes.

Where to use it, where not to, and why strategy still wins.

An HBR Executive Masterclass with Scott D. Anthony.

A playbook for checking your instincts.

Two years ago, licensing deals with AI developers amounted to about $75 million. This year the figure will be about $20 billion—and next year it could be twice that.

Too many companies are putting the AI “cart” before the strategy “horse.”

New research shows when to mention a direct competitor in your marketing—and when to avoid it.