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How to Structure Customer Service Calls to Boost Satisfaction and Sales
Customer service Digital ArticleResearchers found that service agents yield better results when they use warm language to start and end conversations, focusing on problem-solving in the middle. -
How One Airline Is Using AR to Improve Operations
AI and machine learning Digital ArticleLessons in enterprise AR’s potential from China Southern Airlines. -
Delta CEO Ed Bastian on Leading an Airline Through Two Years of Pandemic Disruptions
Business and society Digital ArticleThe airline had to adapt to a seemingly endless series of dire, pandemic-related challenges. -
Where Does the Airline Industry Go from Here?
Economic cycles and trends Digital ArticleEighteen months into the pandemic, a panel of experts discuss what’s changed, whether the bailouts were misspent, and if business travel is ever coming back. -
How Airlines Can Cut Costs — Without Annoying Customers
Customer service Digital ArticleFrequent flyer miles can incentivize passengers not to use some high-cost services. -
How Loyalty Programs Are Saving Airlines
Customer experience Digital ArticleThe pandemic has cast a spotlight on a historically undervalued asset. -
Research: Why Struggling Airlines Spend More on Safety
Decision making and problem solving Digital ArticleA study explored the link between safety and profitability. -
The Legacy of Herb Kelleher, Cofounder of Southwest Airlines
Leadership Digital ArticleHe showed that companies can create economic value based on human values. -
What Hospitals Can Learn from Airlines About Buying Equipment
Analytics and data science Digital ArticleInteroperability matters. -
Airlines Like United Can Underpay Bumped Passengers Because of a Government Rule
Pricing strategy Digital ArticleLet the market rule instead. -
Airlines’ New Basic Economy Fares Show the Power of No-Frills Pricing
Pricing strategy Digital ArticlePrecision discounting can benefit both companies and customers. -
Warren Buffett Is Betting the Airline Oligopoly Is Here to Stay
Competitive strategy Digital ArticleWhen investors own multiple companies in the same industry, competition suffers. -
The Reason Air Travel Is Terrible and So Few Airlines Are Profitable
Competitive strategy Digital ArticleWhen companies are blocked from moving upmarket, entire industries stagnate. -
Case Study: Can an Airline Cut “Turn Times” Without Adding Staff?
Developing employees Magazine ArticleThe struggle to do more with less. -
How Southwest Airlines Hires Such Dedicated People
Employee performance management Digital ArticleIt invests time in finding them. -
Delta’s CEO on Using Innovative Thinking to Revive a Bankrupt Airline
Change management Magazine ArticleThe Idea: Unconventional moves—from employee profit-sharing to the purchase of an oil refinery—have made the U.S. carrier an industry leader again. At Delta we understand the perils of the traditional airline business model. The industry has in recent decades been known for short-term thinking, destructive decision making, and poor employee relations. However, in 2007, after […] -
Malaysia Airlines Managers Could Have Had Better Data at Their Fingertips
Innovation Digital ArticleIf only they had decided to access it — for just $10 a flight. -
How the U.S. Airline Industry Found Its Edge
Strategy Digital ArticleAirlines are profitable again. What’s going on? -
Which Is Worse: Airline Monopolies or Airline Competition?
Competitive strategy Digital ArticleNear the beginning of the complaint that the Justice Department, five states, and the District of Columbia filed this week in an attempt to halt the merger of US Airways and American Airlines is a sentence that cannot help but make a person stop and think. “Since 1978,” the assembled attorneys write, “the nation has […] -
Airline Customers Just Want to Know What’s Happening
Business communication Digital ArticleThe travel industry is particularly bad when it comes to keeping customers informed.
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Accounting for Carbon Neutrality at Delta Air Lines
Accounting Case Study11.95View Details In 2020, Delta Air Lines declared itself "the world's first carbon-neutral airline," relying heavily on voluntary carbon offsets while pursuing longer-term... -
Bombardier: The Rise of the Phoenix
Crisis management Case Study11.95View Details In 2025, Montréal-based Bombardier was at a crossroads. After creating industry-transforming products, first in the recreational products industry and... -
Pacific Skies Airlines: Revenue Management
Revenue management Case Study11.95View Details This case introduces the quantitative concepts of airline revenue management (ARM) on a single-leg itinerary. The case introduces the trade-offs involved... -
From oneworld to a New World? LATAM's High-Stakes Alliance Dilemma
Competitive strategy Case Study11.95View Details As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed... -
Garuda: Restructuring Yet Again?
Competitive strategy Case Study11.95View Details Garuda Indonesia, the national flag carrier, finds itself at a critical juncture in 2022. Despite past restructuring efforts, the airline continues to... -
Airport Blues: Passengers Grounded by Microsoft-CrowdStrike Outage
Crisis communication Case Study11.95View Details On July 19, 2024, CrowdStrike, one of the largest players in the global endpoint detection and response software market, pushed a single configuration... -
HeliService International: Flying ahead
Entrepreneurial exit strategy Case Study11.95View Details The case follows Oliver Freiland, a former Roland Berger consultant with a successful corporate career, in his quest for the right acquisition target.... -
Edizione
Change management Case Study11.95View Details This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest... -
Managing Change: Merger of Vistara and Air India
Leadership Case Study11.95View Details Ravi Sharma and Neha Nair, two pilots of Vistara Airlines, discuss their perceptions of the change process as Vistara and Air India are to be merged.... -
Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?
Operations and supply chain management Case Study11.95View Details Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss... -
Zipline: Expanding the World's Largest Autonomous Drone Delivery Network
Business models Case Study11.95View Details Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones... -
JetBlue Airways Corporation: Navigating Turbulences with Steadfast Evolution
Entrepreneurial business strategy Case Study11.95View Details Amid turbulent financial times and fierce competition, Joanna Geraghty assumed the role of chief executive officer at JetBlue Airways Corporation (JetBlue)... -
Linking Projects to Strategy at Medtech
Leadership Case Study11.95View Details This case study explores the strategic and operational challenges faced by Medtech under the leadership of CEO Adrien Leclerc, focusing on the complexities... -
Southwest Airlines: Navigating Winter Turbulence
Crisis management Case Study11.95View Details The December 2022 holiday season was anticipated to mark the first "post-COVID" holiday. However, an unusually severe storm hit at the end of December,... -
How Boeing lost altitude
Corporate governance Case Study11.95View Details The case study examines recent aviation safety concerns at Boeing, focusing on manufacturing issues, leadership decisions and regulatory oversight. It... -
Singapore Airlines Responding to the Middle East Behemoths on the Kangaroo Route
Competitive strategy Case Study11.95View Details Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths - Emirates, Qatar Airways, and Etihad Airways - adopt... -
Cathay Pacific: Balancing Inherent Risks and ESG Concerns
Corporate strategy Case Study11.95View Details Cathay Pacific Airways Limited, a Hong Kong-based airline, aims to create sustainable partnerships and value-added collaborations with its suppliers through... -
Cathay Pacific: Positioning for Competitive Advantage
Case Study11.95View Details Cathay Pacific was founded in Hong Kong in 1946. As of July 2023, Cathay Pacific passenger and cargo airlines offered scheduled services to 81 destinations... -
Leading into the Future: How to Groom Global Change Leaders, the case of IATA I-LEAD
Leadership development Case Study11.95View Details Over the past two decades, the International Air Transport Association (IATA), the trade association that represents 230 member airlines around the world,... -
Air India: The Image Damage of "Pee-Gate"
Brand management Case Study11.95View Details This case describes unruly passenger behaviour on National Aviation Company of India Ltd.'s New York-Delhi flight. It elaborates on the airline crew's...