Advertising

LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.

A guide to creating fastvertising—quick response ads that go viral.

Focusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining.

Retailers built their RMNs on supplier dollars. Now they must earn them.

Strategies to move beyond traditional reports and connect emotionally with your stakeholders.

This research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential.

High-profile shareholders bring more than money—they bring reputation.

In a world full of distractions, your best strategy may be to embrace them.

A survey of nearly 300 marketing executives found social media investments at a seven-year low.

Observations from three experiments and a review of more than 55,000 Instagram posts.

It’s a major growth opportunity — if companies can navigate the strategic challenges.

And how to professionalize a maturing practice

Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed, and shared. This month’s Spotlight package looks at how brands are responding.

A guide for new marketers.

The best ad campaigns make a memorable, valuable, and deliverable promise to customers.

It’s the best way to show consumers that you practice what you preach.

Online advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves.

How enterprise leaders can deliver results in scarce times — and build the capabilities to fuel future growth.

Five lessons from companies leaning into the creator economy.

As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.