Marketing

Lessons from the Indian e-commerce company Dunzo on the risks of catering to all customers without a sustainable operating model.

LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.

It’s transforming how consumers both find and buy products. Companies need to catch up.

In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.

Fresh insights from academic research, consultancies, and other expert sources.

To serve your customers, you need to understand where they’re trying to go.

Transparency means showing what matters—clearly, consistently, and with purpose.

Managed sensitively and securely, “confessional commerce” can create a deeper, more valuable experience for users.

Don’t let “sales debt” hold your company back.

And what these findings could mean for you and your business.

A cosmetics company wonders whether to pull back on a branded augmented reality tool.

A guide to creating fastvertising—quick response ads that go viral.

Your strategic accounts are more than just big sales.

Focusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining.

When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.

Eight ways to experiment with “synthetic personas” and “digital twins.”

Marketers need to meet people during unexpected pockets of free time.

Selling to comfort-seekers, purpose-seekers, and efficiency-seekers.

Autonomous agents are taking over the customer journey—from search to checkout—and companies that wait to adapt risk being cut out entirely.

New research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers.