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Preparing Your Brand for Agentic AI
Technology and analytics Magazine ArticleLLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready. -
AI Is Upending Marketing on Two Fronts
Sales and marketing Digital ArticleIt’s transforming how consumers both find and buy products. Companies need to catch up. -
Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More
Social media Digital ArticleFresh insights from academic research, consultancies, and other expert sources. -
5 Psychology-Backed Principles for More Effective Personalization
Consumer behavior Digital ArticleManaged sensitively and securely, “confessional commerce” can create a deeper, more valuable experience for users. -
Marketing at the Speed of Culture
Sales and marketing Magazine ArticleA guide to creating fastvertising—quick response ads that go viral. -
How to Do Influencer Marketing That Customers Actually Trust
Social marketing Digital ArticleFocusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining. -
What Sets Successful Product Launches Apart? Savvy Store Managers.
Product launches Digital ArticleA new study found that the people leading the rollout can make all the difference. -
Customers Expect Empathy. Here’s How to Deliver It.
Psychology Digital ArticleWhen people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others. -
What Consumers Really Want Brands to Do About Social Issues
Social marketing Digital ArticleNew research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers. - SPONSORED CONTENT FROM FRONTIFY
Building Strong Brands
Strategy ResearchResearch Report Sponsored by Frontify -
Is Your Brand Optimized for AI Search?
AI and machine learning Agenda NewsletterHow to think about your business’s online presence in the age of AI. -
Building a Customer-Centric Organization
Customer experience PlaybookThe HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. -
The Importance of Trust and Transparency in Retail Media Networks
Advertising Digital ArticleRetailers built their RMNs on supplier dollars. Now they must earn them. -
Research Roundup: CEO Start Dates, Online Reviews, AI’s Impact on Morale, and More
Boards Digital ArticleUseful and surprising findings from across academia, consultancies, and other vetted sources. -
A Good Rivalry Can Elevate Your Brand
Brand management Digital ArticleNew research shows when to mention a direct competitor in your marketing—and when to avoid it. -
How Pop Mart Won Young Customers in a Fragmented Attention Economy
Consumer behavior Digital ArticleThree lessons from the Chinese brand behind Labubu. -
Attract New Customers Without Alienating Your Old Ones
Customer strategy Magazine ArticleUse this framework to mitigate the risks. -
Research: Products Labeled as Sustainable Sell Better
Business and society Digital ArticleAdding a “Climate Pledge Friendly” label to a product on Amazon boosted demand for it by 13-14%. -
Research: Do You Know What Signals Your Logo’s Colors Are Sending?
Market research Digital ArticleColor symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived. -
It’s Time to Update How Your Company Talks About Sustainability
Environmental sustainability Digital ArticleStrategies to move beyond traditional reports and connect emotionally with your stakeholders.
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The Book of Eastbay: Two Friends and the Catalog That Changed the Sneaker Business Forever
Brand management Book32.00View Details Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called "Eastbay." This is a startup story unlike most... -
HBR's 10 Must Reads on Marketing (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic "Harvard... -
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
26.95View Details Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic "Harvard... -
Headphone Zone: Building A Premium Online Retail Brand In India Through Relationship Marketing
Brand management Case Study11.95View Details Set in 2025, this case traces how Headphone Zone, an India-based start-up, evolved into a leading online destination for premium headphones, earphones,... -
Jaguar Land Rover in China:Defending a Luxury Brand Position
Brand management Case Study11.95View Details Land Rover faces multiple challenges in the Chinese market, including the issue of homogenization in the high-end automobile market, which was highlighted... -
Bag Man: The Story Behind the Improbable Rise of Coach
Brand management Book32.00View Details The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.... -
Playing To Win Toolkit, Expanded with Gen AI Prompts
Brand management Book499.00View Details Be confident in your strategy success. Strategy work can be a frustrating, stressful process that doesn't always lead to actionable results. Thousands... -
HBR's 10 Must Reads 2026 (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
HBR's 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review (featuring "The Strategic Genius of Taylor Swift" by Kevin Evers)
26.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
Playing to Win, Expanded with Bonus HBR Articles: How Strategy Really Works
Brand management Book32.00View Details The proven playbook for winning--now updated with a new foreword and two bonus HBR articles. Strategy is not complex. But it is hard. It's hard because... -
Press Play: Why Every Company Needs a Gaming Strategy
Brand management Book32.00View Details An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that... -
Anamaya: Sustainable Yoga Retreat in a Crowded Market
Brand management Case Study11.95View Details Founded in 2009 in Montezuma, Costa Rica, the Anamaya Resort (Anamaya) had built a loyal following based on its commitment to sustainability, community,... -
Tottenham Hotspur: Fielding Controversy
Brand management Case Study11.95View Details Set in mid-October 2023, the case places students in the shoes of Donna Cullen, executive director of the London-based Tottenham Hotspur Football Club.... -
Quest Nutrition: Growing the Nutritional Snacking Category
Advertising Case Study11.95View Details Quest Nutrition was a protein bar company founded in 2010 in California, United States. Since then, the brand had made serious inroads into other food... -
Ranveer Allahbadia: Managing Controversy in the Digital Age
Brand management Case Study11.95View Details In February 2025, a popular Indian YouTuber with over 12 million followers, Ranveer Allahbadia, faced a public-relations (PR) crisis following a controversial... -
Industry SuperFunds: What Next for the Brand That Transformed a Sector?
Advertising Case Study11.95View Details The case examines the strategic branding dilemma Industry Super Australia (ISA) faced in 2025. ISA was an industry association representing profit-to-member... -
G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802
Brand management Book30.00View Details Twelve timeless principles for building a business, from the founders of Beekman 1802. Have you ever wanted to create a business that's not only good... -
AI First: The Playbook for a Future-Proof Business and Brand
32.00View Details AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... -
Metacore: Culturalizing a Mobile Game for the Japanese Market
Brand management Case Study11.95View Details Metacore, a Finnish mobile game company, achieved global success with its puzzle game Merge Mansion but struggled to replicate this success in Japan.... -
Sanmark: Transition from "Barreled Oil" to "Bottled Oil"
Brand management Case Study11.95View Details In March 2023, Qu Ming, chairman of Sanmark Corp. (Sanmark) in China, faced a strategic dilemma. Sanmark was a global leader in barrelled nutritional...
