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Your Company Needs a Gaming Strategy
Customer strategy Digital ArticleVideo games have transformed consumer engagement. Here’s how you can use them to connect with your audience. -
Can Gen AI and Copyright Coexist?
Generative AI Digital ArticleRecent legal rulings will have major implications on both creative industries and AI companies. -
How to Protect Your Company from Consultant Espionage
Innovation Digital ArticleWhen you allow an external expert to see company secrets, it can help boost innovation—but leave you vulnerable to information leakage. -
Research: How Keeping Organizational Secrets Impacts Employees
Intellectual property Digital ArticleProtecting confidential company information can increase employee stress, but also help them find meaning in their work. -
The Lingering Cost of Instant Fashion
Business and society Digital ArticleConsumers should understand the side effects of business models — particularly the privatization of profit and the socialization of costs, including human and environmental harm. -
Pro Sports Has a Piracy Problem
Intellectual property Digital ArticleNew research suggests an effective way to address it. -
Generative AI Has an Intellectual Property Problem
Intellectual property Digital ArticleStrategies to help companies mitigate the legal risk and ensure they’re in compliance with the law. -
Your Company’s Data Is for Sale on the Dark Web. Should You Buy It Back?
Business ethics Digital ArticlePaying for stolen data — even when it’s your own — comes with substantial legal and reputational risks. -
Big Tech Has a Patent Violation Problem
Intellectual property Digital ArticleCongress needs to make it easier to enforce IP protections. -
Elon Musk Doesn’t Care About Patents. Should You?
Strategy Digital ArticleToday’s most successful companies are rethinking traditional notions of ownership. -
Is China Actually Stealing American Jobs and Wealth?
National competitiveness Digital ArticleIt’s a political talking point, so let’s look at the data. -
3 Myths About China’s IP Regime
Business law Digital ArticleFears of forced technology transfer are overblown. -
When Fandom Clashes with IP Law
Intellectual property Digital ArticleShould companies control all the ways people experience art? -
Why Companies Shouldn’t Be Allowed to Treat Their Diversity Numbers as Trade Secrets
Intellectual property ResearchSome tech firms are going out of their way to avoid uncomfortable disclosures. -
How Trade Secrets Hurt Innovation
Intellectual property ResearchThey restrict employee mobility. -
Patent Trolling Isn’t Dead — It’s Just Moving to Delaware
Intellectual property ResearchThe recent Supreme Court ruling wasn’t a cure-all. -
The Uber-Waymo Lawsuit: It Should Be Easy to Poach Talent, But Not IP
Hiring and recruitment Digital ArticleNoncompetes are bad for innovation; protecting information is essential. -
How an Airplane Laptop Ban Would Expose Company Data to Espionage
Intellectual property Digital ArticleAnd how business travelers can respond. -
What the Rise of Russian Hackers Means for Your Business
Intellectual property Digital ArticleMake yourself a harder target. -
Blockchain Could Help Artists Profit More from Their Creative Works
Intellectual property Digital ArticleMovie studios and record companies should take note.
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Optimax: Ownership, Management, and Culture in Precision Optics Manufacturing
Business ethics Case Study11.95View Details Following the retirement of the company's long-time owners, Pete Kupinski became the president of Optimax, an innovative precision optics manufacturer... -
Carbon Robotics: Weeding Out the Competition
AI and machine learning Case Study11.95View Details Carbon Robotics, founded by technologist Paul Mikesell, rapidly grew from a backyard experiment into a global agricultural robotics company by 2025, driven... -
ARK: Protecting Human Ideas in Music & Beyond
Collaboration and teams Case Study11.95View Details In 2025, songwriter Jamie Hartman and screenwriter Ed Bennett-Coles signed an agreement with Broadcast Music, Inc, to launch ARK, an intellectual property... -
Fractus: Sell Products or Sell Technology?
Competitive strategy Case Study11.95View Details Rubén Bonet (CEO) and Carles Puente (CTO), co-founders of Fractus created a business around manufacturing and selling fractal antennas they had discovered... -
AI at QuantumBlack: McKinsey's Open Source Dilemma
AI and machine learning Case Study11.95View Details The case describes the history of QuantumBlack. In 2015, McKinsey acquired data analytics company QuantumBlack. QuantumBlack produced Kedro, a ML data... -
Metaphysic AI: Rethinking the Value of Human Expertise
AI and machine learning Case Study11.95View Details In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital... -
What's Heiring Next? The Saga of the Murdoch Media Empire
Family businesses Case Study11.95View Details As Lachlan Murdoch left the courthouse, he puzzled on the next phase of his battle for control over his father Rupert Murdoch's media empire. With Rupert... -
Alibaba's Innovation-Driven Approach to Intellectual Property Rights Governance
Innovation Case Study11.95View Details Set in March 2024, one year after Alibaba Group announced its largest-ever restructuring in history, this case traces the behemoth's journey in protecting... -
Copyright and Fair Use
AI and machine learning Case Study8.95View Details The U.S. Copyright Office defines a copyright as "a type of intellectual property that protects original works of authorship as soon as an author fixes... -
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
Entrepreneurial business strategy Case Study11.95View Details The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a... -
Barbie: Reviving a Cultural Icon at Mattel
Entrepreneurial business strategy Case Study11.95View Details The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a... -
Intellectual Property in Tough Tech Ventures
Intellectual property Case Study8.95View Details This note explains the crucial role of intellectual property rights (IPR), particularly patents, in the success of tough tech ventures (TTVs). It outlines... -
Wizards of the Coast and Magic: The Rebounding
Change management Case Study11.95View Details This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast,... -
Clearing Hurdles to Academic Startup Formation: How Editpep Became a Company
Business education Case Study11.95View Details This case follows an academic startup, Editpep, as it encounters and overcomes hurdles in its early days. The case also follows the creation of the Life... -
Metub: Scaling Influence beyond Vietnam
Brand management Case Study11.95View Details Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators.... -
Shibumi Shade: Riding the Wave of a Hit Product
Business models Case Study11.95View Details This case takes the perspective of Dane Barnes, cofounder of Shibumi Shade, Inc., a North Carolina start-up that created and sells an innovative beach... -
Jane Win Jewelry: A Winning Model?
Intellectual property Case Study11.95View Details Since its beginning in 2018, Jane Win LLC, a nimble and lean start-up selling amulet jewellery pieces, had seen immediate success. From the company's... -
Miracle Therapeutics (B)
Business management Case Study5.00View Details Supplements the (A) case, 824020. Following on the negotiations detailed in the Miracle Therapeutics (A) case, Beth Sharp and Jennifer Brilliant from... -
A Technical Note on Generative Art
AI and machine learning Case Study8.95View Details In October 2018, Christie's auction house sold an artwork called Portrait of Edmond Belamy produced by an artificial intelligence (AI) model built to... -
Ava DuVernay's Array: Disrupting the Hollywood Film Industry
Intellectual property Case Study11.95View Details In February 2023 acclaimed filmmaker Ava DuVernay is filming her latest movie, Origin, a daring adaptation of Isabel Wilkerson's book Caste: The Origins...