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How to Do Influencer Marketing That Customers Actually Trust
Social marketing Digital ArticleFocusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining. -
To Set Your Brand Apart, Create Moments of Shareable Joy
Customer experience Digital ArticleThe most successful brands take small pleasures and elevate them into experiences that feel bigger than the product itself. -
Your Company Needs a Gaming Strategy
Customer strategy Digital ArticleVideo games have transformed consumer engagement. Here’s how you can use them to connect with your audience. -
Research: The Best Ways to Connect with Colleagues Outside of Work
Organizational culture Digital ArticleSettings that have these four characteristics lead to stronger relationships between coworkers. -
Research: How Tencent Built Trust with Users During a Moment of Upheaval
Business and society Digital ArticleThree lessons for other digital platforms. -
Research: What Consumers Find Persuasive in Online Reviews
Sales and marketing Digital ArticleAn analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. -
Why Moderators Can’t Protect Online Communities on Their Own
Social and global issues Digital ArticleAn analysis of 18 years of data on user behavior and its moderation reveals that the failure stems from five common misconceptions about toxicity. -
Customers Prefer to Crowdfund Products They Can Improve
Fundraising Digital ArticleInvolving people in the evolution of your idea makes them invested in its success. -
6 Ways AI Could Disrupt Your Business
AI and machine learning Digital ArticleAsk these questions now to plan for the challenges ahead. -
Threads Foreshadows a Big — and Surprising — Shift in Social Media
Technology and analytics Digital ArticleBeing able to instantly port over your Instagram followers — and the accounts you follow — hints at the promise of open-protocol platforms. -
Should You Start a Generative AI Company?
Technology and analytics Digital ArticleTwo questions entrepreneurs need to answer before launching a new venture. -
Should You Use ChatGPT to Write a Resume?
AI and machine learning Digital ArticleIt depends on the role you’re applying to. -
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
IT management Digital ArticleTakeaways from a survey of more than 800 customer service reps. -
Are Super-Apps Coming to the U.S. Market?
Technology and analytics Digital ArticleSomething super-ish is more likely than a true WeChat equivalent. -
The Rebirth of Software as a Service
Technology and analytics Digital ArticleWhat sparked a SaaS crash in 2022 — and why its best days are still to come. -
Research: How People Feel About Paying for Social Media
Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
8 Best Practices for Creating a Compelling Customer Experience
Customer strategy Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
Lessons on Customer Engagement from Fan Controlled Football
Innovation Digital ArticleThe esports venture uses blockchain to let fans call the shots in real time. -
Innovating in Uncertain Times: Lessons from 2022
AI and machine learning Digital ArticlePlus strategies for driving transformative growth in 2023. -
When CEOs Engage Directly with Customers
Customer experience Digital ArticleA look at the pros and cons.
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Bridging Trust and Tech: Digitizing Morocco's Financial System
Employee incentives Case Study11.95View Details Fadwa Jouali, Senior Expert of Payment Development and FinTechs at Bank Al-Maghrib (Central Bank of Morocco), wondered how she could fast-track adoption... -
From Tradition to Transformation: BigBasket's Strategic Dilemma in Launching BBDaily Kolkata
Online communities Case Study11.95View Details As dawn broke over Kolkata-a city steeped in tradition and vibrance-Pritam Biswas reviewed delivery metrics that told a story of unconventional success.... -
Welcome to the Metaverse: Unlocking the Potential of Virtual Worlds
32.00View Details A clear-eyed guide to the metaverse and how this powerful technology--along with advances in spatial computing, VR, and AR--will impact our economy, our... -
Bureo Inc.: Navigating Circular Innovation and Sustainable Products
Environmental sustainability Case Study11.95View Details Nestled against the Pacific waves, the coastal community of Cocholgüe, Chile, had become a focal point for Bureo Inc.'s innovative environmental efforts... -
Fertex: From Online Fertilizer Shop to Industry-Transforming Platform
Online communities Case Study11.95View Details Sinofert Holdings Ltd. (Sinofert) established a new business unit in August 2018 to pilot online fertilizer trading, responding to the company's sluggish... -
Dirham Stretcher: Scaling a Community-Oriented Platform Business
Corporate strategy Case Study11.95View Details Since 2016, Selma and Susan have managed the 'Dirham Stretcher' Facebook group in the UAE, focused on helping members save money. By 2019, the group had... -
BeM: A Start-Up's Journey through Online Product Reviews
Advertising Case Study11.95View Details The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country's online reviews... -
Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books)
Burnout Book160.00View Details Lead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different... -
Work from Anywhere: The HBR Guides Collection (5 Books)
Burnout Book95.00View Details Everything you need to get your best work done, no matter where you do it. For many, working remotely is a dream come true. For others it comes with stress,... -
TikTok in 2020: Super App or Supernova? (Abridged)
Business models Case Study11.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
Advertising Case Study11.95View Details Breastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months... -
CashDrop (B2)
Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's... -
CashDrop (B1)
Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the... -
CashDrop (A)
Entrepreneurship Case Study11.95View Details In July 2020, Ruben Flores-Martinez had launched a startup, CashDrop, which provided easy and cheap sales options for small businesses. The COVID-19 pandemic... -
TikTok in 2020: Super App or Supernova?
Business models Case Study11.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
eGrocery and the Role of Data for CPG Firms
Analytics and data science Case Study8.95View Details This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended... -
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
Analytics and data science Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Analytics and data science Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Change management Case Study11.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing...
