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When Another Company’s Crisis Hurts Your Reputation
Crisis management Digital ArticleOne business’s misdeeds and mistakes can tarnish companies across industries, geographies, products, or supply chain relationships. -
How Business Can Be a Force for Good
Environmental sustainability Executive LiveA Q&A with Mars CEO Poul Weihrauch from HBR’s Future of Business 2025 live event. -
How to Counter Fake News
Business and society Magazine ArticleThe traditional playbook is insufficient. -
Research: How School Shootings Are Felt in Local Economies
Business and society Digital ArticleAnd what businesses can do to help restore psychological safety in their communities. -
How to Get Celebrity Investors to Back Your Business
Sales and marketing Digital ArticleHigh-profile shareholders bring more than money—they bring reputation. -
A Bad Communication Strategy Around Sustainability Can Leave You Legally Exposed
Environmental sustainability Digital ArticleAs climate-related lawsuits increase, companies must balance transparency and risk in their sustainability communications. -
Research: Why Companies Should Disclose Their Lack of Progress on DEI
Diversity and inclusion Digital ArticleStakeholders value transparency and accountability — even when you’re falling short. -
How Companies Should Weigh In on a Controversy
Corporate communications Magazine ArticleA better approach to stakeholder management -
Corporate Crises — and Reputational Recovery — Have Changed
Business management Digital ArticlePolitics and culture wars are driving risks that may not have a clear resolution. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership Digital ArticlePfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework. -
What Companies Still Get Wrong About Layoffs
Layoffs Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Case Study: Does Facial Recognition Tech Enhance Security?
Business and society Magazine ArticleThe new system in a day care center is producing biased results. -
Moderna v. Pfizer: What the Patent Infringement Suit Means for Biotech
Business and society Digital ArticleAfter an unusual period of cooperation, drug companies are suing each other again. -
Don’t Let Your Calendar Dictate Your DEI Initiatives
Diversity and inclusion Digital ArticleIt’s good to honor Juneteenth or Pride month, but how are you showing up the rest of the year? -
3 Ways Marketers Can Earn — and Keep — Customer Trust
Marketing Digital ArticleA recent survey found that only 34% of consumers trust the brands they use. -
Research: Why CEOs Shouldn’t Take All the Credit
Corporate communications Digital ArticleIf you want the praise for good news, be prepared to take the blame for bad news. -
What To Do When the Devil Wears [Your Brand]
Public relations Digital ArticleStrategies for when your brand becomes associated with a noxious public figure. -
The Success of Your M&A Deal Hinges on How You Announce It
Public relations Digital ArticleThree questions to guide your communication strategy. -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
How Brands Can Follow Through on the Values They’re Selling
Corporate social responsibility Digital ArticleA roadmap for effective advocacy.
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Meta's Response to Bill C-18: News vs. Profits
Public relations Case Study11.95View Details In June 2023, senior executives at Meta Platforms Inc. (Meta), Canada's largest social media company, were deciding how to respond to the Canadian government's... -
Blackpool Alliance Football Club: Handling Hooliganism
Corporate communications Case Study11.95View Details In November 2023, Max Sterling, president of the Blackpool Supporters' Association (BSA) for the Blackpool Alliance Football Club (BAFC) was navigating... -
Ranveer Allahbadia: Managing Controversy in the Digital Age
Brand management Case Study11.95View Details In February 2025, a popular Indian YouTuber with over 12 million followers, Ranveer Allahbadia, faced a public-relations (PR) crisis following a controversial... -
The Activator Advantage: What Today's Rainmakers Do Differently
35.00View Details A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the... -
Nuuly: Crisis Comms and a Sh*tstorm on the NYC Subway
Crisis management Case Study11.95View Details This case explores the critical challenges faced by URBN SR LLC (Nuuly), a clothing rental company based in Philadelphia, Pennsylvania, in December 2024,... -
Southwest Airlines: Navigating Winter Turbulence
Crisis management Case Study11.95View Details The December 2022 holiday season was anticipated to mark the first "post-COVID" holiday. However, an unusually severe storm hit at the end of December,... -
Wendy's: A "Frosty" Reception for Dynamic Pricing
Public relations Case Study11.95View Details In February 2024, Wendy's CEO Kirk Tanner announced that the company planned to test dynamic pricing at select US locations sometime in 2025. However,... -
Alphabet Eyes New Frontiers (B)
Innovation Case Study5.00View Details In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries.... -
Morocco: Country Image Management and Nation Branding
Brand management Case Study11.95View Details The case presents information about Morocco as a rapidly developing emerging economy which is achieving notable success in a range of global business... -
Netflix and Dave Chappelle (B)
Business ethics Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Netflix and Dave Chappelle (A)
Business ethics Case Study11.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Intersectionality
Business ethics Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
KSL Communications - Negotiating a Service Contract to Launch an International Streaming Service in a New Market
Negotiation strategies Case Study11.95View Details Structurally almost identical to the Sally Soprano role simulation, KSL Communications is a two-party, non-scorable negotiation between a communications... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Business ethics Case Study5.00View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (B)
Business ethics Case Study5.00View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A)
Business ethics Case Study11.95View Details Jay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen,... -
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
Authenticity Book30.00View Details Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Cognitive bias Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Navigating SheaMoisture through a Racial Awakening: Cara Sabin's Authentic Leadership
Corporate social responsibility Case Study11.95View Details First Place Winner; 2022 DEI Global Case Writing Competition. Cara Sabin (she), a Black woman, became the CEO of Sundial Brands in 2019. The Sundial beauty... -
Integrated Centre for Consultancy Private Limited: Public Relations in India
Marketing Case Study11.95View Details Integrated Centre for Consultancy Private Limited (ICCPL) was a small company operating in India's public relations (PR) industry. ICCPL was a successful...
